Born From The Ashes, Ready To Riot

ASH

is what remains when the fire burns out: Resilient, Timeless, and Quietly Powerful.

It's the precision in our craftsmanship, the clean lines, the comfort you can count on.

RIOT

is what ignites when silence breaks: Bold, Untamed, and Unapologetically Alive.

It's the daring in our details, the fearless hues, the statement you carry without a word.

Innovation born out of frustration

The same story every morning – 7:23 AM on a Monday morning, staring into the abyss of another disappointing sock drawer.

  • Boring designs that made outfits feel unfinished.
  • Scratchy fabrics that rub, sag, or lose shape in weeks.
  • That dreaded smell after a long day because your feet couldn't breathe.
  • Always settling for 'good enough'.
Innovation image
The moment everything changed

The moment everything changed

That was our breaking point. Standing there, frustrated for the hundredth time, we realized something had to change.

"Why should anyone settle for mediocre socks?"
We will create socks bold enough to start a conversation, crafted from premium fabrics that feel like a second skin, and built to last.

Socks you'll actually look forward to wearing. Every. Single. Day.

So We Built The Solution

We're made in India, but built for anyone, anywhere, who refuses to settle for the ordinary.

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REFINED COMFORT

Premium materials, perfect fit, all-day wear.

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BOLD EXPRESSION

Colors and designs that make statements without shouting.

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PURPOSE-DRIVEN

For every pair you buy, we donate a pair to someone in need.

And That's How Ash & Riot Was Born

Premium comfort meets bold expression. Quality that lasts meets purpose that matters. Because great style should never come at the cost of comfort, and looking good should always feel good too.

Ready To Join The Revolution?

Experience the difference that premium comfort and bold design can make in your daily life.

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